Midflight

Services

Areas of practice

We don't work from a fixed catalogue. These are the areas we work in — what we actually apply them to depends on what you're trying to accomplish.

Web Development

Custom builds ranging from straightforward marketing sites to full-stack applications. We care about the code underneath as much as what's on screen — architecture, performance, and maintainability are part of the brief.

Includes

  • React / TanStack
  • TypeScript
  • APIs & integrations
  • CMS setup

Digital Design

Design that starts with how people actually use things. We work through UX before we touch visual decisions, and we stay practical — design that can't be built isn't design, it's decoration.

Includes

  • UX & user flows
  • Visual identity
  • Component systems
  • Responsive layouts

Analytics & Reporting

GA4 implementations, event tracking, automated dashboards, and reporting pipelines. The goal is always the same: turn your data into something you can actually act on, without needing an analyst on call.

Includes

  • GA4 setup & audits
  • Google Looker Studio
  • Automated reports
  • Custom dashboards

Automation & Integration

Connecting the tools you already use so they stop requiring manual intervention. APIs, webhooks, workflow automation — the glue that makes a stack actually function as a system.

Includes

  • API connections
  • Workflow automation
  • Data pipelines
  • Tool integration

E-commerce

Shopify builds and custom e-commerce solutions focused on the full purchase journey — from how products are presented to how orders are managed to how customers come back.

Includes

  • Shopify development
  • Custom storefronts
  • Payment integration
  • Inventory workflows

Digital Presence

The strategy and infrastructure behind showing up consistently online. Content systems, social presence, and the scaffolding that makes it easier to maintain over time.

Includes

  • Content strategy
  • CMS architecture
  • SEO foundations
  • Social infrastructure

How we scope work

We don't have rigid pricing tiers. Every project starts with a conversation about what you're trying to accomplish — from there we figure out what actually needs to be built, what the right scope is, and what a fair arrangement looks like.

We're still developing our full service offering, and we're honest about that. If something's outside our wheelhouse, we'll tell you — and we'll tell you who might be a better fit.

Let's figure out what you need.

Tell us what you're working on. We'll have a real conversation about what makes sense.

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